Aly, or Ali, Dia is a Senegalese former professional footballer who, in November, 1996, was at the centre of the most famous hoax in the history of the Premier League. On the recommendation of someone purporting to be FIFA World Player of the Year George Weah, Dia, 31, was signed, on a one-month deal, by Southampton manager Graeme Souness. At the time, Souness reportedly said, ‘He’s played with George Weah at Paris Saint-Germain, and last year he was playing in the second division in Germany.’
In any event, injuries limited Southampton to just two fit first-team strikers, Egil Ostenstad and Matt Le Tissier, for their home fixture against Leeds United on November 23, such that Dia was named as a substitute after just a single training session. Le Tissier was forced off with a thigh injury after just half and hour and Dia replaced him, to make his Premier League debut. It would, in fact, be his one and only Premier League appearance because he was, as Le Tissier put it, ‘f***ing hopeless’. After 85 minutes, with Southampton trailing 1-0, Souness cut his losses and replaced Dia with defender Ken Monkou.
It was really no surprise that Dia proved unworthy of top flight football because, unbeknown to Souness, prior to signing for Southampton he had been playing not in 2. Bundesliga, but in the Northern Premier League for Blyth Spartans. ‘George Weah’ had apparently recommended Dia to several other clubs, including Third Division Gillingham, whose manager Tony Pulis said later, ‘…we gave the lad a trial and he was rubbish’. Ultimately, Dia lasted just two weeks at Southampton – although he did earn £2,000 a week – before returning to non-league football with Gateshead in the Conference Premier.